INTRODUCING YOUR ACTIONCOACH

What makes Francois different is his focus on the invisible tracks — the overlooked levers and unseen habits inside businesses that, once found and fixed, release disproportionate value.

He doesn’t sell generic motivation; he uncovers the specific, high-leverage fixes that improve cashflow, free owners’ time, and lift company value for the long term.

Founder of the Kruger MBA and creator of the Possibility Dynamo, Francois combines storytelling, hands-on systems work and transformative coaching to produce results leaders can measure.

His Bush Lessons 4 Business philosophy translates the wild’s lessons—focus, adaptation and tenacity—into clear, actionable strategies that teams can implement immediately.

Whether delivering a keynote, leading an intense Kruger MBA Program, or coaching executives and business owners one-to-one and in group settings, Francois brings a blend of rigour, curiosity and good humour.

He sees what others miss, challenges leaders to decide with clarity, and guides them into new territory where breakthroughs—often felt like small miracles—become the norm. (And yes, he will occasionally laugh at a terrible pun—because the best work is human.)

Wild insights. Real Results.

Key Achievements & Credentials

• 12,000+ hours of business coaching across multiple industries.

• Franchise Partner, ActionCOACH Business Coaching.

• Author: Bush Lessons 4 Business-Unlocking your Possibility.

• Creator: The Possibility Dynamo: Navigating change- Unlocking bold new frontiers.

• Founder: The Kruger MBA — The biggest classroom in the world.

• Media: Featured on DSTV’s Die Groot Ontbyt, eNCA and major national radio and podcasts.

• Awards: ActionCOACH accolades and corporate honours.

Awards: ActionCOACH accolades and corporate honours.

ActionCOACH Awards

- National Brand Builder

- Sales Coach of the Year

- Diamond Coach

- Global Action MAN

- Master COACH

- Global Speaker

- Global Trainer

- Best client retention in South Africa (2019-2022)

- President's CLUB (2013)

- Chairman's CLUB (2019)

Corporate Accolades

- Established the bank's first Small Business Division

- Top Regional Sales Manager, nationally (three times)

- Pioneer in an Executive Leadership programme.

- National winner of the "Prestige Award for Leadership"

Education and Development

Francois's commitment to ongoing learning and development has equipped him with a broad range of skills and expertise.

- B. Comm degree (University of the Free State)

- B. Comm. Honours degree (University of the Free State)

- Master of Business Leadership (MBL) degree (UNISA)

- Executive Sales Development Programme (INSEAD Business School, France)

- "4-Day MBA" programme (Sydney, Australia)

- Strategic Leadership programme (The School of Business Leadership- Go Strategic, Wadsworth, USA)

Bush CV:

·        Travelled through numerous Game reserves over 35 years totalled more than 500 days in the bush.

·        Took more than 30 000 pictures.

·        Longest waiting time at a leopard sighting: 5.5 hours at 37 degrees Celsius in the vehicle.

·        Longest time in the Kruger Park at a given time: 36 days

·        17 different Nature reserves visited.

·        30 different camps visited.

·        382 bird species counting.

·        16 leopards seen during one visit.

Latest Achievement: "Bush Lessons 4 Business”

Francois Lubbe’s most recent achievement solidifies his authority in the business world as the author of the insightful book “Bush Lessons 4 Business”, which brings timeless wisdom “From the Bush to the Boardroom”. With “Bush Lessons 4 Business”, Francois is revolutionising the way businesses think, operate, and succeed.

Personal Life

Francois values a well-rounded lifestyle, cherishing time with family and embracing enriching experiences. His passions include traveling, wildlife photography, birding, wine collecting, running, reading and cooking.