If I allow people to be just okay, or to be mediocre – then what I am saying is I want a company that is just okay. Anyone who knows me will tell you that is not what I am about.” -Bradley J Sugars, Founder, ActionCOACH


If I allow people to be just okay, or to be mediocre – then what I am saying is I want a company that is just okay. Anyone who knows me will tell you that is not what I am about.” -Bradley J Sugars, Founder, ActionCOACH

Meet Your Entrepreneurial Mastery COACH

Francois J. Lubbe

There comes a time in life when you realize there is so much more you can have and somethings has to change. There must be more to business and life than what you are currently experiencing....

If you are ambitious and ready for a new chapter on your Entrepreneurial journey, Then it is time to call on your Entrepreneurial Mastery Coach today.

My forte and promise is to help you see business possibilities you cannot see on your own. Something will happen in my presence that leads to a breakthrough in results in business and life - be it growth, life balance, a new direction or simply less stress with more money.



We all need a “wake-up call” at certain points of our lives.


I’ve had “wake-up calls” in my life that have transformed my life professionally and personally over many years.


The majority of business owners reach a point in their business and life where they feel it is time for a change. It might be where you find yourself right now.


You might be at a place where you feel you have achieved a certain level of success but there is a need that stirs you towards a more meaningful direction in your business, as a leader and in your personal life.


Below are some situations that might resonate with you when you reflect on your business and life.


Lets’ look at the following seven situations or scenarios:


1.    You were “smooth sailing”, - effortless sailing in the past but now the water has changed. You are now in unchartered waters due to significant changes in the external environment. Did you stop in the harbour for far too long? The familiar water was easy to navigate but you are now being challenged by unfamiliar water.


2.    You ask the questions: Why Greatness? Isn’t success enough? When you reflecting on the time when you started the business:- Do you still have the same fire in your belly to pursue your dreams and take the business to a level that would reward you with a life beyond what you had thought was possible?

3.    When you do a deep, honest assessment of your team.  What is your response to the following questions: Is everyone in your team reflecting an  attitude of  greatness? Do they carry your heart, your vision in order to walk the extra mile with passion, energy, focused goals and joy?

 4.   It sometimes feels that you run at 160 km/h every day, week in week out putting out fires and focusing on activities that only produce more challenges and problems but not moving forward towards the goals you want to accomplish in the short, medium and long term

 5.    Your future picture is “blurry” with a weak vision, purpose, dreams and goals and as a result do not have the energy to navigate and mobilize your resources towards a compelling future.

 6.    You have produced a mighty company, secured wealth for your future but your exit strategy is not clear and the business is too reliant on you or visa versa. It could even be that you have become a “slave” to your business, depriving yourself of a new chapter in your life, with a new direction that is aligned with your passions and uniqueness.

 7.    Your game has changed. Why? The environment has changed drastically. What worked in the past is not working now. How have you grown and prepared yourself for the changes that have taken place?  How does that reflect in your profit and cashflow? Are you completely satisfied and feel fulfilled?

 Why do I ask the questions? 

 I would like to encourage you to push the “PAUSE button” for a moment and reflect on the scenarios above.

 Do you see yourself in one of the above scenarios?

 Is it possible that you have become used to “good” and that “Good” might stand in the way of “Great”?.

 My role as a business coach is to serve business owners in the marketplace to equip them to flourish in a complex, uncertain and competitive environment.

It is my intention to develop business owners, leaders and teams to stand out from the perceived (mediocre) world standards in all areas of life that matters to them.

 Below is a summary of my experience:

 ·         Living life fully. A passionate husband, father, grandfather, business coach, trainer, teacher, traveler, photographer, home chef, student.

·         Corporate career of 23 years with experience in most functions, starting as a bank teller and leaving as a seasoned General Manager.

·         ActionCOACH Business coach of 14 years with more than ten thousand hours of coaching across the majority of industries, impacting business owners, executives, leaders and teams ranging from small family businesses to multi-million dollar businesses.

·   Achievements and rewards: ActionCOACH Business coaching.

  • ActionCOACH Awards include:
  • National Brand Builder;
  • Sales Coach of the Year (3 years)
  • Diamond Coach (Top 20 Globally)
  • Best Client Retention (3 years consecutively)
  • Global ActionMAN;
  • MasterCOACH;
  • Global Speaker;
  • Global Trainer.

 ·         Achievements and awards: Corporate career at Absa Bank.

  • Established the bank’s first Small Business Division within first two years of career.
  • Awarded the “Top Regional Sales Manager” nationally three times.
  • Selected as one of the pioneers in an Executive Leadership programme stretching over three years, shaping my personal and professional acumen to lead effectively in changing times.
  • Voted the national winner of the “Prestige Award for Leadership” after only my first year as General Manager

 ·        Education and personal development:

  •  Bachelors of Commerce (B.COMM) (UFS) (1981-1983)
  •  B.Comm Honours.(UFS) (1984)
  • Master of Business Leadership (MBL) (UNISA) (1988-1991)
  • Executive sales development program (INSEAD Business School in Fontainebleau, France.) (2001)
  • Keys to the Vault- “4-day MBA” Sydney, Australia, 2009
  • Strategic Leadership (The School of Business Leadership- Go Strategic) 2021- onwards
  • More than five thousand hours attendance of conferences and seminars local and abroad, learning from world class experts on topics covering all business disciplines, all facets of leadership and transformational principles. Visited more than fifty countries for business and life experiences.
  • An avid reader and student, who are studying business and life on average two hours per day. Hobbies include travel, wildlife photography, cooking, wine tasting experiences, reading and running. 

I am sharing above, not to impress you but to press upon you the importance of continuous growth. No matter where you are today in your business and life, you are in all likelihood performing at only a fraction of your true potential.

When you feel ready for your next chapter in your business and life, don’t waste time. Time is our most important asset, hence our responsibility to earn the highest return on that asset. That means in most cases that we must redefine our work to ensure the highest return on our time which will then manifest in your business and life in a significant way.

 All of us have a voice in this world. “Finding your real voice” at your business, family, community, nation is liberating and life changing.


Let’s talk.



  • Is your business generating less cash than you’d like?
  • Are you struggling to recruit, retain & develop the depth of talent needed to build a great company?
  • Are you looking for fast and effective improvements in your business?
  • Are you working longer hours than you’d like?
  • Are your marketing and sales campaigns delivering less than you’d like?

ActionCOACH has been helping people and businesses to work through these kinds of issues for over 27 years. The knowledge and systems developed over that time have brought significant improvements to hundreds of thousands of businesses around the world.

When you’re ready to massively improve your business, your income and your lifestyle, call to arrange a complimentary consultation and together we’ll explore the possibilities for you and your business.
We’d like to find out more about you, click below for a free session with ActionCOACH.